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Wildlife Forever Welcomes New Director
Wildlife Forever Press Release
Roy Wetterstrom, Founder & CEO of Revo Brand Group has joined the Board of Directors at Wildlife Forever, a national non-profit conservation organization. Mr. Wetterstrom’s specialties include leadership, entrepreneurship, strategy, corporate finance and managing growth.
According to Douglas Grann, Wildlife Forever’s, President & CEO “Roy brings an entrepreneurial spirit with a strong track record of business strategy, growth and value creation. He enjoys continually learning through the sharing of his experiences and knowledge with others. Roy will be a valued asset to Wildlife Forever’s future initiatives.”

From Plymouth, MN, Wetterstrom is a longtime outdoorsman, and also CEO of Real Avid, producing inventive tools and gear for the hunting and shooting sports industries. To round out his busy schedule Roy actively advises and mentors college students interested in entrepreneurship along with other aspiring entrepreneurs. He is the volunteer Undergraduate Director at the Gary S. Holmes Center for Entrepreneurship based out of the Carlson School of Management at the University of Minnesota.

“I am pleased to join the Directors of Wildlife Forever and help chart future growth with this 25 year old organization. I love what Wildlife Forever stands for and am greatly impressed with the positive impact it has had in conservation over the years. I look forward to working with the other Directors in growing its programs and continuing its important mission.”

Wildlife Forever’s signature programs include the Threat Campaign™, educating boaters, anglers, hunters and all recreational users to stop the spread of invasive species and the State-Fish Art® Contest, a nationwide competition teaching aquatic education through the arts.