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Costa Introduces New Rimless Sunglasses

West Bay, black with gray 580P lens
Gulf Shore, black with blue mirror 580P lens
Sea Grove, tortoise with green mirror 580P lens
Oyster Bay, tortoise with copper 580P lens
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Daytona Beach, Fla. For adventure lovers and experience seekers alike, the world knows no bounds. For these people, Costa introduces its new line of rimless sunglasses, the Boundless collection. Built for living life outside the limits, each of the eight rimless styles are incredibly lightweight, with a comfortable "forget-they're-on" fit for all day wear.

Costa's Boundless line includes four new styles, West Bay, Seagrove, Gulf Shore and Oyster Bay, as well as four existing rimless options, Ballast, Cayan, Galveston and Rockport. Six of the eight rimless sunglasses (excluding Rockport and Cayan) will be available for the first time with a green mirror lens option, as well as gray, copper, and blue mirror, in Costa's patented color enhancing polarized 580 lenses.

The brand's 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.

Costa's 580 lenses, the clearest lenses on the planet, are available in all of the rimless styles in impact resistant, lightweight polycarbonate material. Each rimless style is also available in customized prescription lenses, handcrafted in Costa's in-house optical lab.

Costa's new West Bay style, named for the long inlet alongside Galveston Island in Texas, is a medium sport aviator, blending a classic shape with performance features such as durable integral hinge technology and hypoallergenic rubberized nose pads and temple tips for superior fit. Frame color choices include shiny black and shiny tortoise.

The Seagrove style offers a square-shaped rimless lens, accommodating a variety of face shapes with its large and relaxed fit. Also available in shiny black and tortoise frame choices, rubberized temple tips keep the sunglasses comfortably in place all day.

Named after the iconic beachfront town along the Gulf Coast, Costa's new Gulf Shore style features an extra-large rectangular-shaped lens shape, built from a nearly indestructible bio-based resin nylon material, which ensures the frames hold their shape even in extreme hot and cold weather. Bio-based resins reduce Costa's manufacturing process emissions, and cuts the company's overall carbon footprint significantly, a key part of the brand's sustainability promise.

Costa's Oyster Bay style also offers a rectangular frame shape, in a medium fit, featuring rubberized nose pads and temple tips, sturdy integral hinge technology and bio-based resin frame construction.

"Our Boundless collection of rimless sunglass styles feature a variety of shape and fit options, all being extremely lightweight and comfortable," said John Sanchez, vice president of product development for Costa. "Combined with Costa's superior 580 lens technology and new green mirror lens option, these sunglasses will easily take you from sunrise to sunset."

Costa's rimless styles range in retail price from $159 to $189. The styles are available now at, and at authorized participating Costa retail partners.