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LiveTarget Swimbait Series


LIVETARGET continues its delivery of innovative and industry leading product designs with a complete family of soft plastic Swimbaits presented in nine forage species types, utilizing the most prolific baitfish species anglers seek to emulate. The portfolio of new items spans both Freshwater and Saltwater lures, adding to the array of over 750+ lures that LIVETARGET offers to entice game fish with a variety of techniques and forage types. This release summarizes the new Swimbait Series models being announced.

LIVETARGET's Swimbait Series takes a bold approach to swimbait designs by delivering a complete factory-rigged lure that requires no additional hooks or weighting. In addition to having no extra expense for rigging, the manufactured features that are built into each model provide anglers with an advanced, engineered swimbait that incorporates features which would be impossible in a hand-rigged lure.

Tobias Wiegand, lead Swimbait designer commented on the importance of factory-rigged, "When we designed the Swimbait Series, we wanted to create a set of features that allows anglers to open a swimbait package and have a lure that runs straight and true. Each lure has unique features for hook placement, weighting, action, and snag resistance that would be impossible for hand-rigged swimbaits. We knew we could deliver the LIVETARGET anatomy and color patterns, but we wanted to make it 'factory engineered' for uniqueness and quality, and do this for each lure size. "

Swimbait Series factory rigged features include:

Factory-Rigged: internal weighting molded inside the lure body provides for a true-running lure every time
Extra Wide-Gap Hook: matched for size and integrated into the body of the lure, creates a low profile hook to minimize snags
Dorsal Fin Shield: aligned with the hook point position to create a shield effect as a snag-resistant weedguard
Accessory Pin: designed into each model to allow anglers to add extra hooks or willow leaf spin blades for customization options
Natural Profile: body profile matches to each forage type, featuring a unique tail anatomy that produces the ideal profile illusion of a real baitfish
Oscillator: causes the tail to swing side-to- side. Every Oscillator is strategically designed to generate a species specific life-like swimming action

Built on the exact anatomy and Match-the- Hatch® color patterns, the Swimbait Series features these nine forage species:

Freshwater species models: Threadfin Shad, Gizzard Shad, Herring, Trout, Golden Shiner, Yellow Perch

Threadfin Shad: 3.5" and 4.5" sizes, two colors each size
Gizzard Shad: 4.5", 5", and 5.5" sizes, two colors each size
Herring: 4.5", 5.5", and 6.5" sizes, two colors each size
Trout Parr: 4" and 5" sizes, two colors each size
Trout Adult: 6.5" and 7.5" sizes, two colors each size
Golden Shiner: 5.5" and 6.5" sizes, two colors each size
Yellow Perch: 4.5" and 5.5" sizes, two colors each size

Saltwater species models: Mullet, Pinfish, and Sardine

Mullet: 4.5" and 5.5" sizes, two colors each size
Pinfish: 3.5" and 4" sizes, two colors each size
Sardine: 3.5" and 4.5" sizes, two colors each size

Wiegand summarized the release with this additional comment, "By factory-rigging these lures, where all the components are internal to the lure, combined with our LIVETARGET anatomy and color patterns, we think this will be as close as an angler can get to fishing with live bait. "

All products will become available to retailers in Q4 2016, and will be retail packaged as a single lure. MSRP will range between $9.99 and $18.49 based upon model selected.

Hi-res images may be downloaded from the "2017 New Products" folder at: dl=0 Example: Threadfin Shad, 4.5" Olive/Amber (703)

Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the- Hatch® to specific game fish forage, with over 750 styles and colors of lures for fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that create award-winning lures that closely mimic nature's different baitfish species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in the hard and soft lure categories in 2010, 2011, 2012, 2013, and 2015. For more information contact: