FLW ANNOUNCES PARTNERSHIP WITH GENERAL TIRE
MINNEAPOLIS (Feb. 24, 2016) – FLW, the world's largest tournament-fishing organization, announced today a sponsorship agreement with Continental AG to showcase the General Tire brand. Per terms of the agreement, General Tire is now the exclusive tire of FLW. 2016 will mark the first season the two organizations have partnered. Full terms of the agreement were not disclosed.
"We’re ecstatic to announce this partnership with FLW and to introduce our brand and products to their fan base," said Travis Roffler, director of marketing for General Tire. "Our tires are a perfect fit for both the FLW anglers and their fans."
The brand will receive exposure across all FLW tournament circuits, including more than 235 events across North America. General Tire will also be featured on all FLW media platforms including its website, FLW Bass Fishing magazine and the Emmy-nominated "FLW" television show. As part of their partnership, General Tire will be the presenting sponsor of all Walmart FLW Tour takeoff ramps, featuring prominent signage and a giant inflatable arch located near each boat ramp. General Tire will also act as presenting sponsor of the sixth regular-season FLW Tour stop on Lake Champlain, taking place June 23-26 in Plattsburgh, New York.
"We’re excited to announce our partnership with General Tire and welcome them into the FLW family," said FLW President of Marketing Trish Blake. "FLW’s members and fans are among the most loyal consumers available and General Tire will now have access to the hundreds of thousands of anglers that we reach each month."
General Tire is wholly owned by Continental AG, one of the world’s leading automotive suppliers. As a provider of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental currently employs more than 208,000 people in 53 countries.