FLW and Ranger Boats announce multiyear contract extension
Credit: FISHING LEAGUE WORLDWIDE
FLW and Ranger have enjoyed the longest-running boat sponsor relationship in the sport, with a history that dates back to FLW’s formative years in the early 1980s as Operation Bass. Operation Bass was purchased in 1996 by Minneapolis businessman Irwin Jacobs and renamed FLW in honor of Ranger Boats founder Forrest L. Wood.
"We’re proud of our relationship with FLW and excited about the future," said Ranger Boats President Randy Hopper. "From Tour-level events and championships like the Forrest Wood Cup, to weekend tournaments across the country, FLW provides an incredible venue for Ranger customers of all skill levels and delivers a competitive experience that’s second to none. We look forward to supporting Ranger anglers and FLW for years to come."
While complete terms of the agreement were not disclosed, Ranger Boats will continue its lucrative Ranger Cup program, offering Ranger owners valuable contingency awards in FLW tournaments.
"We’re extremely proud of our long-term partnership with Ranger Boats," said Trisha Blake, president of marketing at FLW. "We’ve enjoyed building the sport of competitive bass fishing with them, and look forward to many more successful years working alongside the unquestioned leader in premium fishing boats."
Ranger Boats is the exclusive boat sponsor across all of FLW’s media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and "FLW" on the NBC Sports Network