Credit: Recreational Boating & Fishing Foundation (RBFF)
Hammond, who currently serves as chairman and CEO for independent sporting goods and outdoor product sales company The Hammond Group, will work closely with RBFF leadership to advance its mission.
Hammond has been on RBFF’s board of directors since 2003 and has more than 30 years of sales and marketing experience in the fishing and outdoor recreation industry.
"I have had the pleasure of working with Ken on the board during the last seven years," said RBFF President and CEO Frank Peterson. "His extensive experience in sales and marketing, together with his dedication to RBFF and its stakeholders, will bring an invaluable perspective to the board as we work toward increasing boating and fishing participation nationwide."
"It’s an honor to have been asked to serve again as chair of the RBFF board," said Hammond. "The work RBFF does to promote participation in boating and fishing is critical to the industry and state conservation efforts, and I’m proud to be involved."
Hammond is active in anti-drug and stay-in-school campaigns including "Hook a Kid on Fishing." He has served on several industry boards including the American Fishing Tackle Manufacturers Association (AFTMA), the American Sportfishing Association (ASA) and the Sport Fishing Institute (SFI). Hammond attended Baylor University in Texas.
Officially elected at RBFF’s January 2014 board meeting in Orlando, Fla., Hammond succeeds Michael Cassidy, Group Publisher at North American Media Group.
Also at the January board meeting, RBFF announced new members who were appointed to the board of directors. RBFF recognized appointments from the following organizations to serve a three-year term:
National Marine Manufacturers Association (NMMA) –
