Great news: two separate reports by the U.S. Fish & Wildlife Service (USFWS) and the Outdoor Foundation show positive signs for fishing participation!
The latest fishing license sales data from the USFWS shows a 1.79% increase in license sales. This increase was enough to bring the 10-year change in fishing license sales to 4.26%. Even more encouraging is that it marks the third consecutive year of increases in fishing license sales after a long period of stagnation.
Additionally, the Outdoor Foundation has released its 2017 Outdoor Recreation Participation Topline Report, which includes plenty of positive news for the sport of fishing:
Fishing is again the number two most popular adult outdoor activity, but is closing in on the number one activity, jogging Saltwater fishing participation increased 4% over the past three years Fly fishing increased 6% in 2016 and 9.8% over the past three years Kayak fishing increased 4.6% in 2016 and 31.8% over the past three years Youth participation –
15.6 million, or 19.5% of youth (ages 6-24) participated in fishing Up from 14.8 million participants in 2015 Adult participation –
31.5 million adults (ages 25+) participated in fishing 14.6% of the adult population RBFF’s 2017 Special Report on Fishing, which will be released in full this July, includes additional information on fishing participation by gender, age, ethnicity, income, education and geographic region. A first look at the data shows increases in Hispanic participation, youth participation, and female participation, in addition to an overall increase in participation nationwide. These trends give us plenty of momentum as we continue on our path to 60 in 60, something the entire industry should celebrate.
Stakeholders can utilize RBFF’s research, marketing and event planning materials to recruit more new participants, retain existing customers, and reactivate lapsed participants, helping keep this positive trend going.