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TBA Outdoors to Sponsor the Herman Lucerne Memorial Backcountry Fishing Championship This September

TBA Outdoors
ORLANDO, FLA., September 17, 2018 —After the tournament’s 2017 edition was cancelled due to Hurricane Irma, anglers nationwide are especially excited for the start of the 2018 Herman Lucerne Memorial Backcountry Fishing Championship. Held at the Islander Resort in Islamorada, Florida, from September 21 to 23, this tournament features a weekend of fishing for seven different species in Everglades National Park. TBA Outdoors, a marketing agency focused on the outdoor industry, is proud to be a gold-level sponsor of this event alongside some of the agency’s clients, including presenting sponsor Hell’s Bay Boatworks, JL Marine Systems (inventor of the Power-Pole shallow water anchor), Fish Hippie, BOTE and Costa.

"Being a team that is fully immersed in the outdoors, we are proud to be a part of this tournament and share this experience with some of our agency clients," said Todd Fuller, president of TBA Outdoors and HLM board member. "We are happy to be able to support a foundation that is dedicated to preserving, protecting, supporting and enhancing the resources that enable the rich angling experiences of the Everglades and Florida Bay."

Founded in 2000 by Homestead Hospital and Dr. Lloyd Wruble of Miami, the Herman Lucerne Memorial Backcountry Fishing Championship honors Herman Lucerne, a pioneer and legend in backcountry fishing in Everglades National Park. The tournament, limited to the boundaries of Everglades National Park, is a unique and challenging two-day, "catch and release" event that welcomes anglers of all skill levels — both young and old, and male and female. The seven species to be caught are: snook, snapper, redfish, sea trout, bonefish, tarpon and black drum. Anglers may use live bait, artificial lures or fly tackle, and may be guided or unguided. The tournament produces a grand champion, six top anglers, team champions and six division champions. Awards are given in 22 individual categories at the ceremony hosted at the Islander Resort.

To top it off, folks have the opportunity to not only help the Everglades, but also have the chance to win a brand-new Evinrude E-TEC G2 outboard motor. All interested parties have to do is purchase a raffle ticket, starting at $100 each (minimum suggested donation). Buy your ticket and enter the raffle here. A winner will be drawn on Friday night, September 21, 2018.

Come and test your skills. See old friends and make new ones. Lend your support to a worthwhile cause. All proceeds from the tournament benefit Everglades National Park, a national treasure and designated World Heritage Site. The Herman Lucerne Memorial is a registered 501 (c)(3) non-profit organization.

For more information about the 2018 Herman Lucerne Memorial Backcountry Fishing Championship, visit, like the tournament on Facebook or follow it on Instagram. Be sure to buy your ticket at to be entered in Friday night’s raffle.

TBA Outdoors

TBA Outdoors is a subsidiary of The Brandon Agency that specializes in the outdoor industry. TBA Outdoors’ 100-plus global team members don’t just work outside, they live outside, providing a unique advantage and niche lifestyle experience. TBA Outdoors is headquartered in Orlando, Fla., with offices in Charleston, S.C. Myrtle Beach, S.C. Charlotte, N.C. Chattanooga, Tenn. Breckenridge, Colo. and Sofia, Bulgaria. As one of only 24 certified and accredited brand strategist agencies in the United States, TBA Outdoors is results-driven and digital-minded, and it has powered successful programs and campaigns by aligning clients’ business objectives with creative brand strategies. Regularly out in the field or on the water, this team of experts is always generating corporate marketing strategies and revolutionary business-building ideas for outdoor clients.