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Congratulations to all the ICAST 2011 New Product Showcase Award winners

ICAST Press Release
This year at ICAST 2011, 7,000 representatives from the global sportfishing industry, including 2,200 buyers and 550 media representatives, converged on the Las Vegas Convention Center, July 13-15, to see the latest innovations
in tackle, gear and apparel.

The New Product Showcase was as competitive as ever. Making up a special section of ICAST's 400,000-square-foot show floor, the New Product Showcase embodies the sportfishing industry's innovative and entrepreneurial spirit
and rewards ingenuity through the "Best of Show" new product awards competition.

Buyers and media judged the products to select "Best of Show" honors in 21 categories, as well as the overall "Best of Show" winner.

ICAST 2011 New Product Showcase Award Winners
Overall - Pure Fishing Inc. - Berkley Nanofil
Apparel - Frabill Inc. - Frabill Suit
Boat - Hobie Cat - Hobie Mirage Revolution 11
Boating Accessory - JL Marine Systems Inc. - 10 Ft Power-Pole Blade Edition
Combo - Daiwa Corp. - Daiwa D-Shock DSH-4Bi Combo
Electronics - Johnson Outdoors Marine Electronics - Humminbird 1158c DI
Eyewear - Costa - Costa Women's Collection
Fishing Accessory - G. Pucci & Sons Inc. - P-Line Sparrowhawk
Fly Fishing Accessory - VestPac - DriftPac
Fly Fishing Reel - Temple Fork Outfitters - BVK Fly Reel
Fly Fishing Rod - G. Loomis Inc. - Pro4x
Freshwater Reel - Pure Fishing Inc. - Abu Garcia Revo MGX
Freshwater Rod - G. Loomis Inc. - GL2
Giftware - 3D Picture Store Inc. - 3D "Exploring Smallmouth" Picture
Kids' Tackle - Pure Fishing Inc. - Casting Game & Sound Fishing Kit
Line - Pure Fishing Inc. - Berkley Nanofil
Hard Lure - Pure Fishing Inc. - Sebile D&S Crank
Soft Lure - Koppers Fishing & Tackle Corp. - LIVE TARGET Hollow Body Mouse
Saltwater Reel - Daiwa Corp. - Saltiga SATG5000H
Saltwater Rod - Shimano American Corp. - Terez Rail Rod
Tackle Management - Plano Molding Co. - 4674 Hydro-Flo Tackle Bag
Terminal Tackle - VMC - Spinshot

Didn't find everything you needed at the show?
For contact information for the above companies and to see more manufacturers in 25 product categories that range from apparel to waders, visit the online ICAST
<> Buyers' Guide. You also can find up-to-date information about the American Sportfishing Association's member companies in the online ICAST
<> Buyers' Guide.

Mark your calendars for ICAST 2012
Next year's show will be held at the Orange County Convention Center in Orlando, Fla., July 11-13, 2012. For more information about ICAST 2012 Buyers' Guide advertising opportunities, contact Ascend Integrated Media at

ICAST Exhibitors and Non-Exhibiting ASA Members
For more information about updating your listing, please contact Technical Support at or call 913-344-1341.

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