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Sportfishing Industry Awards 2011 “Best of Show” Honors

Mary Jane Williamson, Communications Director, 703-519-9691, x227
industry has converged on the Las Vegas Convention Center for the world’s largest sportfishing trade show, the International Convention of Allied Sportfishing Trades, better known as ICAST. Produced by the American Sportfishing Association (ASA), the industry’s trade association, ICAST is the catalyst that drives the recreational fishing industry year-round. This year, 6,900 representatives from the sportfishing industry are in Las Vegas to see the latest innovations in gear, accessories and apparel.

"Recreational fishing has a heritage and tradition that is part of its ongoing allure and mystique," said ASA President and CEO Mike Nussman. "However, the other side of the sport is the incredible time and effort that established companies and entrepreneurs alike devote to improving the angling experience which is exemplified in the New Product Showcase. My congratulations go to the winners and to all the companies who worked hard to develop these innovations and the buyers and outdoor journalists who served as judges."

The single most important feature for ICAST exhibitors and attendees alike is the New Product Showcase. Sponsored by Fishing Tackle Retailer, the New Product Showcase embodies the sportfishing industry's innovative and entrepreneurial spirit and rewards that ingenuity through the "Best of Show" new product awards competition. The ICAST 2011 "Best of Show" awards were presented on Tuesday, July 13, during the Chairman’s Industry Awards Reception, sponsored by Frabill, Inc., at the Las Vegas Convention Center.

In addition, Sport Fishing Magazine Editor-in-Chief Doug Olander presented the magazine’s "Making a Difference" awards to five individuals from across the U.S. who have made significant contributions to recreational fishing and fisheries.

Best of Show Goes to Pure Fishing, Inc.
This year the Berkley Nanofil fishing line by Pure Fishing, Inc. was voted by buyers and outdoor journalists as the most innovative product in the ICAST 2011 New Product Showcase in both the Line category and the overall "Best of Show."

This year’s New Product Showcase winner’s also included first-time ICAST exhibitors VestPac in the Fly Fishing Accessory category and 3D Picture Store, Inc. in the Giftware category.

2011 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners listed below.

ICAST 2011 Overall Best of Show - Pure Fishing, Inc., Berkley Nanofil
Media Contact: Hunter Cole, 803-351-1550,

Best of Show – Apparel - Frabill, Inc., Frabill Suit
Media Contact: Jeff Kolodzinski, 262-707-0856,

Best of Show – Boat - Hobie Cat, Hobie Mirage Revolution II
Media Contact: Ingrid Niehaus, 949-235-7860,

Best of Show - Boating Accessory - JL Marine Systems, Inc., 10 Ft Power-Pole Blade Edition
Media Contact: Robert Shamblin, 813-833-0597,

Best of Show – Combo - Daiwa Corporation, Daiwa D-Shock DSH-4Bi Combo
Media Contact: Bill Liston, 704-773-6233,

Best of Show – Electronics - Johnson Outdoors Marine Electronics, Humminbird 1158c DI Combo
Media Contact: Steve Roth, 402-437-6418,

Best of Show - Eyewear – Costa, Costa Women’s Collection
Media Contact: Liza Jones, 864-270-0722,

Best of Show - Fishing Accessory - G. Pucci & Sons, Inc., P-Line Sparrowhawk
Media Contact: Stefano Pucci, 415-608-4252,

Best of Show - Fly Fishing Accessory – VestPac, DriftPac
Media Contact: Paul Cherry, 704-437-,

Best of Show - Fly Fishing Reel - Temple Fork Outfitters, BVK Fly Reel
Media Contact: Jim Shulin, 214-638-9053,

Best of Show - Fly Fishing Rod - G. Loomis, Inc., Pro4x
Media Contact: John Mazurkiewicz, 574-289-1331,

Best of Show - Freshwater Reel - Pure Fishing, Inc., Abu Garcia Revo MGX
Media Contact: Hunter Cole, 803-351-1550,

Best of Show - Freshwater Rod - G. Loomis, Inc., GL2
Media Contact: John Mazurkiewicz, 574-289-1331,

Best of Show – Giftware - 3D Picture Store, Inc., 3D "Exploring Smallmouth" Picture
Media Contact: Jason Garstecki, 847-921-0760,

Best of Show - Kids’ Tackle - Pure Fishing, Inc., Casting Game & Sound Fishing Kit
Media Contact: Hunter Cole, 803-351-1550,

Best of Show – Line - Pure Fishing, Inc., Berkley Nanofil
Media Contact: Hunter Cole, 803-351-1550,

Best of Show - Hard Lure - Pure Fishing, Inc., Sebile D&S Crank
Media Contact: Hunter Cole, 803-351-1550,

Best of Show - Soft Lure - Koppers Fishing & Tackle Corporation, LIVE TARGET Hollow Body Mouse
Media Contact: Tom Chopin, 905-327-9095,

Best of Show - Saltwater Reel - Daiwa Corporation, Saltiga SATG5000H
Media Contact: Bill Liston, 704-773-6233,

Best of Show - Saltwater Rod - Shimano American Corporation, Terez Rail Rod
Media Contact: John Mazurkiewicz, 574-289-1331,

Best of Show - Tackle Management - Plano Molding Company, 4674 Hydro-Flo Tackle Bag
Media Contact: Sean Wheatley, 630-770-6562,

Terminal Tackle – VMC, Spinshot
Media Contact: Jackie Kiklas, 952-5536,

Making up a special section of ICAST’s 400,000-square-foot show floor, the New Product Showcase provides special visibility for the industry’s latest innovations in gear and accessories.

ICAST 2012 will be held at the Orange County Convention Center in Orlando, Fla., July 11-13, 2012.

For complete ICAST information, visit

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