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The World’s Largest Sportfishing Trade Show is Bigger Than Ever
American Sportfishing Association (ASA)
The 58th International Convention of Allied Sportfishing Trades, better known as ICAST, produced by the American Sportfishing Association (ASA), is the cornerstone of the sportfishing industry and is the showcase for the latest innovations in tackle, gear and accessories.

“This was, without a doubt, the biggest show that we have produced,” said ASA President and CEO Mike Nussman. “Between the exhibitors, buyers and media, the response has been the same – this is an outstanding show. ICAST is our industry’s show. Our commitment to our member exhibitors, media and all show attendees is to listen and improve this show in any and every way we can.”

Nussman further said, “The Jacksonville Jaguars Head Coach Gus Bradley, who was our State of the Industry Breakfast keynote speaker, had everyone fired up about the importance of teamwork and the importance of possessing a genuine appreciation for your work and always being and doing the best you can.”

Nussman also noted, “On Thursday afternoon, Florida Governor Rick Scott met with industry leaders in a round table discussion about being more effective in advocating for our sport and working to keep Florida the number one fishing and boating state in the U.S.”

Dave Bulthuis, ASA’s chairman of the Board and vice president of Sales for Costa, had this to say about the show. “By far, 2015 was the best show ever, and next year is going to be even better. I expect to see everyone in Orlando in 2016.”

Gregg Wollner, immediate past ASA board chairman and Rapala’s executive vice president echoed Bulthuis’ comments by saying that ICAST 2015 was the best show we’ve ever produced.

“I will echo what everyone else has said: this was a great show. The evolution of ICAST is one of the most exciting aspects of the show,” said Show Director Ken Andres. “We’ve gone from a three-day trade show to ICAST Week and Super Tuesday.”

Andres noted, “I can’t begin to tell you how gratified I am that the first Super Tuesday, with the ICAST On the Water product demonstrations, the ICAST Cup bass fishing tournament, the Bass & Birdies golf tournament and the world-class concert with Easton Corbin, really upped the excitement level for the show.”

“There is no doubt that the show will continue on this growth trajectory as it expands to appeal to everyone in the fishing industry and everyone who wants to do business in the fishing industry. And that means global as well as domestic,” concluded Andres.

“Social media exploded this year with more and more exhibitors, buyers and media using all the social media channels available to them to get the word out about their products and the show.” said ASA’s Communications Director Mary Jane Williamson. ”More than 7,000 people engaged with us on ICAST’s Facebook page this week, reaching more than 93,000 people and 107,000 people engaged with us on Twitter either through direct tweets or re-tweeting. The word got out there this week about this show!”

2015 ICAST Show Sponsors
ASA would like to thank its generous members who signed on as ICAST sponsors. Our ICAST 2015 sponsors are: Gold – Crocodile Bay Resort Costa Discovery’s Destination America Experience Kissimmee Fishing Tackle Retailer FLW, LLC Florida Sportsman: Recreational Boating & Fishing Foundation Under Armour, Inc. Visit Orlando and World Fishing Network. Silver – American Tackle Company In-Fisherman Koppers Fishing & Tackle Corp Marolina Outdoor Inc. Pure Fishing, Inc. and Wild Instinct Outdoors. Bronze – Beyond Coastal Buck Knives Chums Classic Fishing Products, Inc. EvoCaps Grander Custom Tackle, LLC H2Outdoors and Sunsect, Inc.

The New Product Showcase “Best of Show” Awards
Making up a special section of ICAST’s half a million gross square feet show floor, the New Product Showcase provides unique visibility for the latest innovations in sportfishing gear and accessories. The submitted products compete in the “Best of Show” competition where buyers and media members judge each new product.

This year, 270 companies submitted 889 products in the New Product Showcase, all vying for Best of Show honors in 24 categories and the overall “Best of Show” award.

First-time exhibitor, eddyline kayaks and their C-135 YakAttack Edition was voted by buyers and media as the most innovative product in the ICAST 2015 New Product Showcase in both the Boat category and the overall “Best of Show.”

This year’s New Product Showcase winner’s also included first-time ICAST exhibitors Under Armour, Lifeshirt, RinseKit and YOLOtek.

The ICAST 2015 “Best of Show” awards were presented on Wednesday, July 15, during the Chairman’s Industry Awards Reception, sponsored by Costa, at the Orange County Convention Center.

ICAST 2016 is being held July 12-15, at the Orange County Convention Center in Orlando.

2015 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners’ contacts listed below.

ICAST 2015 Overall Best of Show – eddyline kayaks
Product: eddyline C-135 YakAttack Edition
Media Contact: Tom Remsing

Best of Show - Freshwater Rod – G. Loomis, Inc.
Product: E6X Bass
Media Contact: John Mazurkiewicz

Best of Show - Saltwater Rod – St. Croix Rods
Product: Avid Inshore
Media Contact: Rich Belanger

Best of Show - Fly Fishing Rod – St. Croix Rods
Product: Mojo Bass Fly
Media Contact: Rich Belanger

Best of Show - Freshwater Reel – Shimano American Corporation
Product: STRADIC C3000HG-K
Media Contact: John Mazurkiewicz

Best of Show - Saltwater Reel – Pure Fishing, Inc.
Product: PENN Clash
Media Contact: Ron Giudice

Best of Show - Fly Reel – Pure Fishing, Inc.
Product: New Pflueger Medalist Fly Reel
Media Contact: Ron Giudice

Best of Show - Hard Lure – Savage Gear
Product: Hard Shrimp
Media Contact: Brandon Cotton

Best of Show - Soft Lure – Koppers Fishing
Product: LIVETARGET Hollow Body Sunfish
Media Contact: Tom Chopin

Best of Show – Lifestyle Apparel – Under Armour, Inc.
Product: UA Storm Covert Pant
Media Contact: Eddie Stevenson

Best of Show – Technical Apparel – Lifeshirt
Product: Aegis Lifeshirt
Media Contact: Jim Emmons

Best of Show - Boating Accessories – YETI Coolers
Product: YETI Hopper 20
Media Contact: Mike May

Best of Show – Boats - eddyline kayaks
Product: eddyline C-135 YakAttack Edition
Media Contact: Tom Remsing

Best of Show – Combo – Lew’s Fishing Tackle
Product: Mach 1 Combo
Media Contact: Gary Dollahon

Best of Show – Electronics –Johnson Outdoors
Product: Humminbird HELIX 7 SI
Media Contact: Jim Edlund

Best of Show - Eyewear – Costa
Product: Rooster
Media Contact: Liza Jones

Best of Show - Fishing Accessory – RinseKit
Product: RinseKit
Media Contact: Whitney Coombs

Best of Show – FishSmart – Release Ruler
Product: Freshwater Release Rulers
Media Contact: Neilson Paty

Best of Show - Fly Fishing Accessory – Simms Fishing Products
Product: G3 Guide Stockingfoot
Media Contact: Rich Hohne

Best of Show – Footwear – Simms Fishing Products
Product: Current Shoes
Media Contact: Rich Hohne

Best of Show – Giftware – YOLOtek Product:PowerStick
Media Contact: Christian Corley

Best of Show - Kids’ Tackle – Steinhauser, LLC
Product: Tangle-FREE Combo
Media Contact: Ralph Duda

Best of Show – Line – PowerPro
Product: Maxcuatro
Media Contact: John Mazurkiewicz jpmazur [truncated for length]