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SPECTRUM BRANDS EXPANDS SPONSORSHIP WITH FLW FOR 2014 SEASON
12/19/2013
Credit:
FLW press release
MINNEAPOLIS (Dec. 19, 2013) – FLW, the world’s largest tournament-fishing organization, has announced Spectrum Brands Holdings has expanded their sponsorship agreement for the upcoming 2014 season. Rayovac®, a division of Spectrum Brands featured by FLW since 2012, will be joined by Repel®, Dingo® and George Foreman® as leading sponsor brands across all of FLW’s media platforms.

Four premier FLW Tour anglers have been selected to represent the brands as ambassadors in FLW competition. Cody Meyer of Auburn, Calif., who has three top-10 Forrest Wood Cup finishes in just five years as a professional, will represent the Repel® brand. Dan Morehead of Paducah, Ky., an 18-year veteran with an Angler of the Year title and multiple Tour wins, will represent the George Foreman® brand. Vic Vatalaro of Kent, Ohio, an FLW mainstay who has 18 top-10 finishes in just 11 years as an FLW Tour pro, will represent the Dingo® brand and Jacob Wheeler of Indianapolis, Ind., the 2012 Forrest Wood Cup champion, will be the face of the Rayovac® brand.

“Spectrum Brands has a portfolio of highly recognizable household brands that directly cater to outdoor enthusiasts and their needs,” said Trish Blake, President of FLW Marketing. “We are excited to add these brands alongside Rayovac to the FLW 2014 sponsor family.”

Per its sponsorship agreement, the Spectrum Brands will be featured across all of FLW’s media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. The Emmy-nominated "FLW" is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

“We’re excited to be working with FLW again in 2014 and are looking to make an even bigger impression with the addition of these new brands,” said Harrison Smiddy, Sr. Director of Marketing, Rayovac - Batteries/Lighting Products.