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AFFTA Announces a New Industry Trade Show
AFFTA Announces a New Industry Trade Show for 2010
And the Hiring of Fly Fishing Industry Veteran Randi Swisher

(Louisville, CO. December 18, 2009) After evaluating every available option and in response to input received from fly fishing industry retailers, manufacturers, sales reps and media, the AFFTA board of directors unanimously voted Tuesday December 15, 2009 to endorse the formation of a new independent fly fishing trade show. The International Fly Tackle Dealer (IFTD) show will debut at the Colorado Convention Center in Denver, Colorado during the 3rd quarter of 2010.

AFFTA Chairman Alan Gnann stated, "Throughout our careful and deliberate evaluation it became abundantly clear that a general fishing tackle show (ICAST) or a general outdoor show (Outdoor Retailer) would not serve the best interests of the of the fly fishing trade. It was also very apparent that the new found interest in fly fishing by these organizations was not aligned with AFFTA's mission, making the decision very clear." Gnann continues, "The entire AFFTA board is incredibly energized and motivated to make this the best show the industry has ever seen. The support of key exhibitors and retailers for AFFTA to sponsor an independent fly fishing industry trade show has been nothing short of overwhelming. We look forward to hosting the most dynamic and exciting trade show in years and importantly - the only show focused exclusively on the sport of fly fishing."

In just the past day since initially discussing the show with a small number of potential exhibitors, the new International Fly Tackle Dealer show has already received the endorsement and support of the following manufacturers, media and outdoor travel companies - Scott Fly Rods, Sage, Redington, Rio, Orvis, Umpqua, Ross Reels USA/Ross Worldwide, Scientific Anglers, R.L. Winston, Solitude Flies, Cloudveil, Lamson/Waterworks, REC, Nautilus Reels, Smith Optics, Yellow Dog Fly Fishing, Frontiers International, Fly Fishing in Saltwaters magazine, The Drake magazine, and Fly Fisherman magazine among others. All proceeds from the International Fly Tackle Dealer show will be reinvested into the Fly Fishing industry as for the first time ever, AFFTA will own, sponsor, and operate your industry trade show.

Concurrent with this announcement, AFFTA is also excited to announce the hiring of fly fishing industry veteran Randi Swisher to the new role of Vice President and Director of Marketing. Randi is a lifelong angler and brings to AFFTA over twenty years of fly fishing industry experience in sales, marketing and trade show production most recently serving as Corporate Account Manager for the International Sportsmen's Exposition (ISE) where his responsibilities included exhibit sales, show management, and retailer / manufacturer partnerships for ISE's 5 regional consumer outdoor shows. Prior to this, Randi worked in marketing and sales roles for Lamiglas and Sage for 15 years, and for 5 years he owned a manufacturer's rep company serving the Rocky Mountain region while representing 8 premier fly fishing brands.. Randi will focus his efforts on the marketing, sales, and production of AFFTA's new trade show. Randi graduated from the University of MT majoring in Business Administration. Randi, resides in the greater Denver area with his wife and daughter.

Four possible show dates at the Colorado Convention Center have been identified with a decision on the final show date to be driven by an AFFTA Retailer Survey that will be launched today. The final show date will be announced on January 4, 2010.